When facing the prospect of economic downturn and possible fundraising income falls, the MND Association decided to become more strategic in monitoring its income streams.
Douglas Graham, director of fundraising, started to make in-depth monthly reports to pick up on any emerging trends. The charity found that most of its fundraising streams held up well - with the exception of some trust funding.
In an article in this month's Fundraising Douglas talks about this strategy. (
http://tinyurl.com/2826zln)
What do you think of what MND has done? What has been your experience? The floor is open to all opinions and musings!
How has your charity prepared for - and fared during - the downturn
