I am trying to return to my career in PR and communications after a long break (kids etc) and I am finding that almost every job I am applying for has CIM listed as either essential or highly desirable.
I am contemplating doing the CIM Professional Diploma in Marketing, especially as I would like to expand my skill set, but I have read quite poor (and old) online reviews.
How essential really is it to have CIM? Is there another, better alternative out there? Seems like this is the industry standard but at the same time I don't want to waste my money.
Any feedback or thoughts would be gratefully received. Thanks!