17 March 2011
Trinity College, Cambridge
09.00 - 12.15
£100 + VAT for charities, voluntary orgs, public sector, social enterprises
£150 + VAT for for-profit companies, agencies, consultancies
Online fundraising has moved on from running a good website and emailing your supporters. Your supporters, members, alumni and donors are now spending their time at other popular sites like Facebook, Twitter and YouTube. They are getting used to publishing their own content online - photos, videos, blog posts. So, you need to follow your donors.
Howard Lake shows you how charities and voluntary organisations are taking advantage of this change and the new tools available. Focusing on the fundraising rather than the technology, this half-day course will give you a good understanding of how you can use these popular websites and tools to support and extend your fundraising.
The morning course will cover the fundraising potential of:
- user generated content
- RSS (Really Simple Syndication)
- bookmarking and tagging
- social networks (like Facebook, Flickr, YouTube, and Twitter)
- mobile social media
Delegates are invited to bring their laptops with them to use the venue's free wi-fi, but laptops are certainly not essential.
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