Volunteering - A trend anyone can follow

asolitaryfigure · 1st June 2010, 02:37 PM

'Model Behaviour' campaign launched to transform the face of volunteering within Scotland.

Volunteering in Scotland today was given a make-over with the launch of the new 'Model Behaviour' campaign from third sector interface organisation West Dunbartonshire CVS. The campaign is designed to transform the image of volunteering by promoting it as an accessible and natural lifestyle choice.

The campaign, launched as part of National Volunteers Week, features volunteers from West Dunbartonshire with photography by local professional photographer Daren Borzynski.

Volunteers’ Week is an annual event that aims to raise awareness of volunteering across the UK. The themes of the week for 2010, “Recognise, Reward and Recruit”, highlights the contribution of over 1 million adults in Scotland who each year give their time freely, while encouraging others to get involved in volunteering.

“This campaign has been designed to raise awareness of the effect volunteers and their work has within local communities. The creative approach used is attempting to give the image of volunteering in Scotland today a makeover.” said Ritchie Marshall, Head of Marketing and Communications of West Dunbartonshire CVS.

He added “The campaign aims to do away with the negative perceptions often associated with volunteering instead highlighting the importance to getting involved with your community and encouraging more to follow the trend of volunteering.”

“As a Volunteer Centre service we believe it is important to recognise the work that our volunteers get involved with”, Alison Walker, a Volunteer Advisor with WDCVS explains. “Volunteers can often fail to recognise the impact their positive involvement has on local communities. We hope our new campaign will help recognise volunteer contributions and encourage more people to get involved and help us cement volunteering as a natural part of everyone's life.”

Anyone wanting to find out more about volunteering within Scotland can view the complete collection at www.volunteerscotland.org.uk text volunteer to 80800 or call the helpline on 0141 941 0886.

Follow the campaign on facebook at http://http://www.facebook.com/pages...31632393517683

SendACow · 2nd June 2010, 05:02 PM

Thank you for the post. It's very interesting to read and learn about.

lehua768 · 12th June 2010, 07:48 AM

Week is an annual event that aims to raise awareness of volunteering across the UK. The themes of the week for 2010, “Recognise, Reward and Recruit”, highlights the contribution of over 1 million adults in Scotland who each year give their time freely, while encouraging others to get involved in volunteering. “This campaign has been designed to raise awareness of the effect volunteers and their work has within local communities. The creative approach used is attempting to give the image of volunteering in Scotland today a makeover.” said Ritchie Marshall, Head of Marketing and Communications of West Dunbartonshire CVS.He added “The campaign aims to do away with the negative perceptions often associated with volunteering instead highlighting the importance to getting involved with your community and encouraging more to follow the trend of volunteering.”